Cisco Go-to-Market Blueprint
Cisco ran 25+ versions of Salesforce, and no one had ever mapped the whole sales process.
As design lead for SalesforceOne, I helped 12 product owners see where their features lived in the sales lifecycle and tell that story to executive leadership. Our approach became Cisco’s blueprint for bringing acquisitions into its sales process.
- 38core workflows
- 12product owners aligned on one story
- 7sales user types in one journey

Want the full story? Let’s talk.
I’m happy to walk through the decisions, tradeoffs and messy middle of this project on a call.